I thought it best to test all the results i've getting for my Personal Research Project, just to make sure they weren't anomalies or that the results weren't solicited.
I put up 20 Questions that span my previous artefacts.
Here are the results:
I divided my 89 participants into two groups;
"Those that own an HD television", referred to as “Owners” from now on and "Those that have only seen HD televisions", referred to as “Non-Owners”, by filtering the answers from Questions 1 and 2 of my survey to gather the following results.
Both groups answered similarly when asked to choose descriptive words that relate to their experiences of HD. 92.3% of "Non-Owners" said that it was "Sharp" as opposed to 62.2% of "Owners". The same occurs with the the second top answer "Bright" which is 73.1% for “Non-Owners” against just 50% of “Owners”.
When ordered into a hierarchy of most to least popular adjectives, based on frequency of user choice, its only when we reach the 8th most popular word that we start to get words that describe the feel over the look of HD. Interestingly, a surprisingly high amount (50%) of "Non-Owners" chose "Over Real" as an answer at this point.
When asked what format of media they watch/would watch if they owned an HD television, Blu Ray/HD-DVDs was the most popular choice amongst "Non-Users" at 76.9%. 80.0% of "Owners", voted for Satellite or Cable HD content.
When asked what genres of programs the users would still enjoy in Standard Definition, both groups answered highest with "Factual/Documentary", "Comedy" and "Drama".
When asked what genres of programs they would enjoy watching in HD, both groups agreed on "Movies" and "Sport". The third most popular choice for "Owners" was "News/Current Events", as opposed to "Non-Owners", who oddly chose "Factual/Documentary".
When asked about older formats of recording and broadcast media, like Film, both groups thought that "it would look better on an HD television than on an SD television".
Both groups gave higher scores to the visual impact of Blu Ray/HD-DVD content than Broadcast HD television content.
The largest majority of "Owners" prefer to watch Blu Ray/HD-DVDs over HD television broadcasts, where-as the majority of "Non-Owners" say they like them equally.
When asked if there were any negative physical responses to those that had watched an hour or more of HD content continuously, both groups reported the biggest problem being Eye Strain/Ache. But this was marginal at 14.6% of the total users.